A rack card is a type of promotional material that is typically 4 inches by 9 inches in size. It is designed to be displayed in racks or stands in high-traffic areas like hotels, tourist centers, and visitor attractions.
Rack cards are commonly used by businesses and organizations to provide concise information about their products, services, or upcoming events. They are an effective marketing tool as they can quickly grab the attention of potential customers in busy locations.
The front side of a rack card usually features eye-catching visuals, such as images or illustrations, along with a catchy headline or tagline. This helps to capture the reader's attention and entice them to pick up the card. The back side of the rack card contains more detailed information, including contact details, pricing, and any other relevant information the business wants to communicate.
Rack cards are typically printed on a thick cardstock to make them durable and long-lasting. They can be single-sided or double-sided, depending on the amount of information to be displayed.
In addition to being displayed in racks, rack cards can also be placed at information desks, handed out at events, or included in direct mail campaigns. They are a cost-effective marketing tool that can reach a wide audience and generate leads for a business or organization.
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